The purpose of any guide is to ensure that multiple contributors (whether in-house or freelance/contractor) create in a clear and cohesive way that reflects the corporate style and ensures brand consistency with everything from design to writing.
This guide was researched, compiled and designed to provide a guide to all designers involved with projects for a branding agency. It includes timelines, processes, file naming conventions, file organization protocols, and a checklist to allow the designer to verify all deliverables before submitting for client submission.
image credits:
page 5 creative brief: source unknown
page 6 logo sketches: Yoga Perdana https://dribbble.com/shots/3016058-Logo-Concept
page 7 color comps: Hristijan Eftimov https://dribbble.com/shots/5259932-Color-Options
page 27 Logo Package Express: https://www.logopackage.com
all other images, screen shots, icons and elements are copyright of Barrcode Branding
